The move is to compete with subscription radio competitor Pandora in Australia and New Zealand and jump ahead of Pandora’s expansion to the UK and Canada in 2014, Bloomberg believes.
“iTunes Radio is also set to start early next year in Australia and New Zealand, where Pandora already operates, said the people, who asked not to be identified because the plans aren’t public,” Bloomberg said.
Debuting with iOS 7, iTunes Radio is currently available in the US only and allows iOS and Mac device users to stream a wide variety of music through the Music app.
The free ad-supported service offers pre-set and customisable ‘stations’ based on artists and genres of music.
The report contends Apple has already reached international agreements with a number of record companies, while Pandora has been slowed by its reliance on rights granted by government entities.
Australians with US iTunes accounts can already listen to iTunes Radio.