The Wall Street Journal report, citing people familiar with the matter, believes Apple is in talks with music content owners to license audio for the service that would compete against services such as Pandora, Spotify and Rdio.
Similar “services create virtual ‘stations’ that play music similar to a song or artist of the user’s choosing, either on Web browsers or smartphone apps. Like traditional radio, they are typically free for users, but incorporate advertisements,” Wall Street Journal said.
Previous reports have suggested Apple will launch interactive internet radio stations, allowing users to skip songs and advertising that current radio streaming services charge subscriptions for.
The report suggests the service could be announced at the upcoming Apple media event on September 12.