Adam Crouchley, an online marketing specialist, is taking Apple to the Disputes Tribunal in December, after ordering largely discounted products on Apple.com in October, only to have them cancelled due to a ‘problem with the price.’
On 10 October, Crouchley spotted that some Apple accessories on the company’s website had been reduced from as much as $89 to just 83 cents. “The whole range from the supplier was super cheap,” said Crouchley. “And so I thought: this can’t be right, there’s something incorrect here.”
To double check the pricing, Crouchley used Apple’s live chat function to contact customer support, who confirmed that the prices were genuine.
“I ordered a bunch of stuff,” said Crouchley, impressed by the discounts. “I spent about $35 and got about $1600 worth of gear, so I was pretty happy with myself then.”
After placing his order, Crouchley got a confirmation email saying that some products had already been shipped and others saying that his credit card had been charged for his purchases.
“Two or three days later they came back and said the order had been cancelled because there was a problem with the price,” said Crouchley. He was told that Apple would honour the part of the order that had already shipped, but intercepted the courier package instead.
“So I was spewing. I said to [the Apple representative]: this is not on, I phoned you, your call center assured me that you’d honour that order,” Crouchley explained. But, after several further phone calls, he was told that there was nothing more he could do.
Crouchley received a full refund, but was still unhappy with Apple’s actions, so he filed a claim with the Disputes Tribunal and will now be attending his hearing in December at Te Awamutu District Court.
“I’m a bit nervous about it,” Crouchley admitted. “I’d imagine they’d probably want to settle before we get to that date. They may want to prove a point and show up but it can’t go too wrong against me.”
Crouchley is determined to receive the goods that he purchased for the prices that were advertised at the time. Apple has not responded to requests for comments.