Apple stores serve 300m customers in 2012

Macworld Australia Staff
21 August, 2012
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Apple stores worldwide have seen 300 million visitors so far in the 2012 fiscal year, across 375 stores in 13 countries.

According to The Loop, Apple believes “the company has seen almost 300 million worldwide visitors so far in its fiscal 2012, which started in October 2011. To give you some type of comparison, by July 2011, the population of the United States was estimated to be 311 million people.”

The numbers, shared by Apple after opening two new Canadian stores in Halifax, Nova Scotia, and Coquitlam, British Columbia, would amount to 800,000 customers on average per store over the period.

Apple’s Genius Bars have received a lot of attention from Apple customers. “50,000 people get serviced at a Genius Bar around the world, every single day,” The Loop reports.

A report in May from Apple Insider, referencing Apple’s fiscal 2011 10-K report, showed the amount of customers moving through Apple stores has led to a decision to increase floor space in new stores from 6,000 sq feet (560 sq metres) to 8,400 sq feet (780 sq metres).

Also, in order to accommodate the larger traffic, Apple Insider believes “new Genius Bars have been rotated 90 degrees, so that they are perpendicular to the rear wall of the store, rather than up against the back wall where they have traditionally been positioned.”

Apple will open its 15th Australian store in Carindale, Queensland on Saturday, with the opening set to begin at 10am. If you can, have a look at where the Genius Bars are.


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