Apple Store goes public

Matthew JC. Powell
26 May, 2008
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Apple has lifted the lid on what would have to go down as its worst-kept secret of recent times: the Sydney Apple Store will be located at the corner of King and George Streets, in the former Westpac office tower. While everyone with an even vague interest in the activities of the Mac-maker has known this for months thanks to leaks and searches of City of Sydney planning approvals, the company has remained fairly quiet — at least on the record. There have also been job advertisements on Apple’s recruitment web site, but these have not specified the address.

This morning Sydney awoke to find what amounts to an official announcement in the cold light of dawn. Overnight a banner has been erected, covering all three storeys of the Store with a banner proclaiming "Drop in soon. Apple Store, Sydney"

That is the extent of the official statement from Apple surrounding the Store. A company spokesperson confirmed that there is still no announcement about the opening date.

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