A new Apple shop has opened for business at Sydney Airport. We were a bit excited to find out about this one – but it looks like it’s not a full-blown Apple Store. Rather, it’s one of the kiosk-style ‘shops’ that operate within Department stores such as Myer and David Jones.
Located in the Departures precinct (after Customs) at the Sydney International Terminal, the shop will at the very least offer a way for Mac fans to kill time before a flight. And if something does take your fancy, you can pick it up duty free to take on holiday. Items can even be purchased on departure, but picked up on arrival back into the country.
The store includes a Consultation Bar – not to be confused with a Genius Bar – with specialist Apple consultants to assist with product knowledge, demonstrations and advice. The shop stocks the expected range of MacBooks, iPods and iMacs. Though taking a 27in iMac on holiday wouldn’t be my idea of a good time. Right in the centre of the store, however, is the real goldmine for an airport technology store – headphones. I’m sure they’ll sell dozens to the jetsetter crowd – especially the noise-cancelling ones to drown out aeroplane engine noise.