Apple sells 645,000 devices a day in Q2, 2012

Macworld Australia Staff
26 April, 2012
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Apple’s 24 April earnings call for its second fiscal quarter revealed huge growth of sales and revenue across the board, with a reported net profit of US$11.6 billion on revenue of US$39.2 billion for the quarter ended March 31, 2012.

From yesterday’s conference call, one statistic best quantifies the dominant impact Apple has experienced over the 91-day period in the global consumer tech market  – 645,000 to be precise. That is the total average number of Apple devices sold globally everyday.

ZDnet Blogger Adrian Kingsley-Hughes crunched the numbers from the results offered at Apple’s earnings call, calculating that of the 645,000 sold devices more than 385,000 of them were iPhones and roughly 130,000 of them were iPads.

“Individually, the numbers are staggering. Apple sold 35.1 million iPhones, 11.8 million iPads, 7.7 million iPods and 4 million Macs. This works out to an incredible 58.6 million devices sold over the 91 days of the financial quarter. To put that another way, it is nearly 645,000 devices a day,” writes Kingsley.

Kingsley’s equations included a chart of cumulative and quarterly sales that illustrates the growth of iOS, and the minor role Mac plays inc comparison, noting that Apple has  “undoubtedly made the transition to being a true post-PC company. If we add Macs into the equation, they are barely a blip on the post-PC landscape.”

Graphic Mac: Kingsley’s graph charting the sales of Apple iOS and Mac sales offers a visual insight into the company’s shift toward iOS as its main selling point, with the role of Mac coming second place.

For full detail of Apple’s Q2 call, click here.


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