“We were tipped that this project is actually happening at Apple right now,” iLounge Editor-in-Chief Jeremy Horwitz wrote in an iPad publication this week, “but we didn’t feel confident enough in our source to call it a certainty; it’s therefore billed as speculation. Still, there’s enough smoke to make us think there’s a fire.”
Horwitz restated the claim in a recent tweet, saying, “So, as briefly noted on Backstage, Apple appears to be working on a standalone camera – the third of three industries Jobs wanted to change.”
The article in the New iPad Buyer’s Guide contends Apple is trying to renovate the camera market with new hardware and software innovations that aren’t restricted to iOS device limitations.
“As much as iPhones (and iPads) have improved in camera technology over the past two years, Apple’s goal is to keep slimming them down, which limits the light-gathering and zoom capabilities of camera sensors and lenses _ image quality compromises,” Horwitz wrote.
“A standalone digital camera could accommodate a bigger sensor and integrated zoom lens, which Apple would select as a ‘satisfies most needs’ option rather than offering detachable lenses. Lytro’s minimalist body for the Light Field Camera shows how simple it could get, but Apple would want a much larger screen.”
However, with the success of the iPhone and the iOS devices’ continual improvement in image capture, the concept seems unlikely. Until Apple confirms or denies the idea, it remains a rumour.