Apple reworks the iPad Range

Anthony Caruana
22 March, 2017
View more articles fromthe author
AAA
News

Apple has simplified the iPad product family, dropping the iPad Air and iPad mini 2. But, they’ve more than made up for the changes by dropping price on the iPad.

The 9.7-inch iPad now enters the market at just $469.

“iPad is the world’s most popular tablet. Customers love the large, 9.7-inch display for everything from watching TV and movies, to surfing the web, making FaceTime calls, and enjoying photos, and now it is even more affordable,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing.

Over the last couple of years iPad sales have been flagging, although that seems to be a reflection of the overall tablet market and not just Apple. The price drop, in my view, is a response to market conditions and (likely) reduced manufacturing costs as the iPad production line matures and components are increasingly commoditised.

As well as dropping prices and killing off the iPad mini 2 and iPad Air, Apple has bumped up the storage capacity of the iPad mini 4, the only 7-inch tablet they now offer.

I’m a little disappointed as I was looking forward to an iPad mini pro that supported Apple Pencil, so I could finally ditch paper notebooks. But, alas, I suspect the iPad mini’s days may be numbered as this announcement conspicuously omitted a processor, display or camera upgrade for the iPad mini.

Pricing & Availability

  • iPad comes in silver, gold and space grey and starts at the recommended retail price (RRP) AUD$469 inc. GST for the 32GB with Wi-Fi model and RRP AUD$669 inc. GST for the 32GB Wi-Fi + Cellular model at Apple.com/au and Apple Stores. For more information, please visit apple.com/ipad/au.
  • iPad is available to order beginning Friday 24 March from Apple.com/au, and starts delivering to customers and arriving next week in Apple Stores through select carriers and Apple Authorised Resellers (prices may vary) in Australia and more than 20 countries and regions, including Canada, China, France, Germany, Hong Kong, Italy, Japan, Netherlands, Spain, Sweden, Switzerland, the UK and US. Denmark, India, Mexico, Norway, Russia, Turkey and other countries and regions will follow in April. Brazil, Taiwan and other countries and regions will follow in May.
  • Polyurethane Smart Covers for iPad are available for RRP AUD$59 inc. GST in charcoal grey, white, midnight blue, pink sand and (RED) at Apple.com/au and Apple Stores.
  • iPad mini 4, available in silver, gold and space grey, now offers more capacity and starts at RRP AUD$579 inc. GST for the 128GB Wi-Fi model and RRP AUD$779 inc. GST for the 128GB Wi-Fi + Cellular model at Apple.com/au and Apple Stores.

2 Comments

2 people were compelled to have their say. We encourage you to do the same..

  1. Ronnie says:

    Don’t fret. There could possibly be a mini pro released when the other pro updates hit the market later in 2017. This will then leave the current mini 4 ( with a price drop) as the “consumer” mini and in a similar position to the new 9.7 inch iPad just released.
    We would then have a sensible line up of both basic and pro models across the range except for the 12.9 which is quite obviously aimed at pro users exclusively
    Just my thoughts

  2. Peter says:

    My thoughts exactly Anthony – in fact I too was looking forward to an iPad mini Pro with support for an Apple Pencil to replace using notebooks.

Leave a Comment

Please keep your comments friendly on the topic.

Contact us