Apple revises iPod pricing

Matthew JC. Powell
5 March, 2008
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Apple Australia took the unusual step this morning of revising the pricing on its existing range of iPod digital music players. Normally such pricing adjustments coincide with the introduction of new models. The pricing revision is just for Australia and does not reflect a change in the international price of the players.

Several weeks ago Apple introduced a 2GB version of the iPod shuffle, and announced a change in the pricing of the 1GB shuffle to coincide with that. Today, without introducing new models of the iPod nano it has dropped the price of the 4GB version from $199 to $189, and the 8GB version from $279 to $249. The iPod classic has also shed $30, going from $349 to $319 for the 80GB version and $479 to $449 for the 160GB version. The new prices are effective immediately.

When the original iPod launched, it cost $1045 for a 5GB player. On a per-gigabyte basis, the 160GB iPod classic now costs 1.34 percent of that original price.

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