Unveiling what many rumour bloggers already believed, Apple showed off a colourful iPhone 5c range and an iPhone 5s range in California this morning. Both will be available from 20 September, with pre-orders for the 5c being taken from this Friday (13 September).
The iPhone 5c – available in green, white, blue, red and yellow – is made from hard-coated polycarbonate with a steel-reinforced structure and features a 4in widescreen Retina display with integrated touch and full sRGB standard.
The internals of the smartphone contain an A6 chip, a bigger battery than the iPhone 5, an 8-megapixel iSight camera, front-facing FaceTime HD camera, LTE, Wi-Fi and Bluetooth 4.0.
Apple also showed off a number of silicon covers for the iPhone 5c to add a two-tone effect.
Hinting at the images of the device that have surfaced in the lead-up to the event, Apple senior vice president of worldwide marketing Phil Schiller told the gathered press: “A few of you might have seen some shots on the web. And that’s cool, because everyone’s really excited before.”
The second, or premium, iPhone announced was the iPhone 5s. Boasting a similar design to the iPhone 5, the iPhone 5s is made from high-grade aluminium and is available in three colours – silver, gold and space grey.
Powered by a new, 64-bit A7 chip, the iPhone 5s features a 64-bit desktop class architecture, with a modern ARM instruction set that’s more efficient, and with 2x general-purpose registers, 2x floating-point registers, over 1 billion transistors and in the same die size as the A6.
Schiller believes the new chip is up to twice as fast as the A6 with CPU and graphics tasks – and 40 times faster than the first iPhone.
The iPhone 5s will also offer 10 hours of 3G talk time, 10 hours of LTE browsing, 10 hours of Wi-Fi browsing and up to 250 hours of standby.
The smartphone’s camera has also seen an improvement, with a new five-element Apple-designed lens with a larger f/2.2 aperture and a new True Tone Flash that includes both a cooler white LED and a warmer LED to give the best result in any situation.
There is a new Burst mode for the Camera app, enabling users to take 10 fps will the shutter is held down and a new Slo-Mo feature offers slow-motion 720p video capture at 120 fps.
The rumoured fingerprint scanner will also feature in the iPhone 5s. Touch ID, according to Apple, reads your fingerprint at an incredibly detailed level. Integrated into the Home button, the sensor is 170 microns thin, has 500 ppi resolution and scans sub-epidermal skin layers for a better image; you can teach it to recognise more than one finger and it will work in any orientation.
iPhone 5c pre-orders begin on Friday, 13 September.
iTunes, iOS 7 and iWork
Apple CEO Tim Cook began the event explaining the success of the iTunes festival, which featured 30 live performances from some of the world’s biggest names.
Taking place in London, the free festival attracted 20 million ticket-seekers according to Cook.
Apple’s senior vice president of software, Craig Federighi kicked off the software announcements with iOS 7, which will be available for iPhone 4 and later, iPad 2 and later and fifth-generation iPod touch users from 18 September.
iOS 7 features a complete overhaul from the current Apple mobile operating system iOS 6, with expansions to the Notification Center, Safari, Camera app, AirDrop, an improved Siri and the addition of iTunes Radio in the Music app. Read more about iOS 7 here.
Returning to the stage, Cook announced that iWork, which consists of Keynote, Pages and Numbers, iMovie and iPhoto, will be free to any new iOS device buyer. Cook believes the apps are a key to the productivity and creativity of iOS users. Read more about this here.
You can watch the entire event, on Apple’s events page.