Third-quarter earnings: Apple profits up again

Joel Mathis
23 July, 2014
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Apple, financial, results, third quarter, macworld australiaEven in an era when critics complain the company has lost a step, Apple’s profits keep climbing. The company released its fiscal third-quarter earnings report this morning, reporting revenue of US$37.4 billion and a net profit of US$7.7 billion — a record June quarter for the company.

Those numbers were up from the third quarter of 2013, when Apple tallied US$35.3 billion in revenue and US$6.9 billion in net profit.

For the 2014 third quarter, Apple earned US$1.28 per diluted share, up from  US$1.07 a diluted share the company earned in the year-ago quarter. Apple has declared a cash dividend of US$0.47 per share of the company’s common stock.

The earnings somewhat underperformed Wall Street’s estimate of US$37.99 billion in revenues, though the per-share earnings exceeded the US$1.23 forecast by analysts.

Apple CEO Tim Cook cited 26 percent revenue growth in China as a specific driver of the company’s record-setting quarter. “China honestly was surprising to us,” he said. “We thought it would be strong, but it well went past what we thought.” q32014 total revenue

iPhone results

Sales of the iPhone were up year-over-year: 35 million units were sold – a third-quarter record – generating US$19.75 billion in revenues, compared to 31.2 million units generating US$18.1 billion a year ago. Cook specifically cited growth across the entry-priced, mid-tier and lead iPhone categories – a slap, perhaps, at those who’ve said the iPhone 5c has been a failure.

appleq32014 iphone unit sales

Sales were down from the second quarter, though, when Apple sold more than 43 million iPhones and generated US$26 billion in revenue; unit sales dropped 19 percent since that second quarter. The third quarter, though, came later in the iPhone 5s and 5c product cycle, when attentive phone-owners begin preparing for the spring release of Apple’s next iPhone model.


It was also a record June quarter for Mac sales – driven by strong growth in the MacBook Air line – with growth of 18 percent, year over year, in a shrinking PC market. (Macs have gained PC market share in 32 of the last 33 quarters.) The company sold 4.4 million Macs during the quarter, up from 3.7 million units in 2013. That translated to a 13 percent revenue increase since last year’s third quarter, to US$5.5 billion from US$4.9 billion.

apple q32014 mac revenue

The units sold also increased over second quarter 2014, though revenue was somewhat flatter: Apple saw a seven percent increase in Macs sold from the previous quarter, from 4.1 million units, but also generated US$5.5 billion in sales during that quarter.

iPad and iPod

The iPad, however, remained the second-biggest seller among Apple’s product lines – but showed perhaps the biggest weakness among the company’s major products.

Apple sold 13.28 million tablets during the quarter – down from both the second quarter, when 16.35 million units were sold, and from the third quarter of 2013, when 14.6 million units were sold. Revenue declined by eight percent, year over year, from US$6.4 billion to US$5.9 billion.

apple q32014 ipad revenue

“The iPad’s sales met our expectations, even though I realise they did not meet yours,” Cook told financial reporters on the conference call.

He added: “We still feel the category as a whole is in early days, and there’s also significant innovation to be brought to the iPad, and we plan on doing that. When I look at the top level numbers, I get really excited when I see that more than 50 percent of the iPads we’re selling are going to a first-time tablet buyer.”

The iPod line, while much diminished from its heyday, showed a small resurgence. The company sold 2.9 million units during the quarter – down from 4.6 million units a year ago, yes, but up six percent from the second quarter sales of 2.76 million units.

apple q32014 total ipod unit sales

That’s still small enough, though, that iPod revenues are measured in millions of dollars instead of billions of dollars: US$442 million in sales for the third quarter, down 40 percent from US$733 million a year ago.


The company generated US$4.485 billion from iTunes, software and services – up 12 percent from 2013, when revenues were US$3.99 billion, but down two percent from the second quarter 2014, when the sector generated US$4.573 billion. Officials said the rise was driven by a growth in app sales through iTunes and the Mac App Store: Total lifetime downloads from the App Store now exceed 75 billion.

apple q32014 total itunes software services revenue

Finally, Apple sold US$1.32 billion in accessories during the quarter, up 12 percent from US$1.179 billion a year ago, but down seven percent from US$1.42 billion in the second quarter of this year.

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