Apple removes antenna videos from site

Dan Moren
3 August, 2010
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Apple giveth and Apple apparently taketh away. This past weekend, Apple scrubbed its site of the antenna reception comparison videos that it had posted after the iPhone 4 press conference earlier this month. Instead, the page now features only information on Apple’s own facilities for testing signal reception on the iPhone.

An Apple spokesperson told Macworld, “We constantly refresh content on Apple.com; if you’d like to view the videos, you can find them archived on YouTube.com/apple.”

During the 13 July press conference, Apple CEO Steve Jobs said that the company would give free cases, which appear to solve the signal problem, to all iPhone 4 owners. However, Jobs also pointed out that all smartphones suffer, to some degree, from the same signal attenuation that has garnered so much discussion on the iPhone 4.

Jobs took the opportunity to demonstrate the effect on a BlackBerry Bold 9700, HTC Droid Eris, and Samsung Omnia II. “We could have gone on and on with another five or six phones,” said Jobs during the event.

And so Apple did, posting a page of antenna videos, showing the effect on a number of other popular smartphones. Of course, the companies who saw their phones showcased were less than pleased about their inclusion in the collection: RIM, Nokia, and HTC all fired back at Apple’s allegations, contending that their phones had no reception problems, despite the videos apparently showing otherwise.

Whether those heated comments had any effect on Apple’s removal of the page is unclear, though Apple is not often one to take competitors’ criticisms to heart. More likely, Apple simply decided its point was better served by focusing on a positive message about its own rigorous testing processes rather than trying to shift the focus to its competitors’ products.

One Comment

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  1. Paul says:

    I think there is no issue with the iPhone 4′s antenna. I have owned Noika, Motorola and Ericssion phones and they have all had signal issues when you cover the antenna. This problem has been around ever since they started building the antenna inside phones. I have a iPhone 3GS and I can make it drop signal if I hold and cover it’s antenna. I have also ordered two new iPhone 4′s and not one better worred about the antenna issue. This is because every one of the phones I’ve ever owned have been in a case and the new iPhone won’t be any different. I have friends that have the new iPhone and they are very happy with it. In fact they say their getting phone service in areas they didn’t before with their old phones. So Apple must have done something right with it’s antenna design. So to me the antenna issue is a non issue and something that isn’t worrying me at all. If people looked after their phones and put them in cases they won’t be having these issues.

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