The ‘Do It All’ ad, posted on Apple’s YouTube on Tuesday, shows an iPad being used to carry out several tasks: “Whatever you do on iPad, do it all more beautifully than ever with the stunning Retina display,” says Apple’s video description.
During the 30 second TV ad, Apple’s narrator says: “Send a note. Stay informed. Catch a show. Make your point. Make a memory. Make a masterpiece. Read something. Watch something. And learn something.”
The timing of the iPad ad coincides with Microsoft’s announcement that it is launching its own tablet PC, the Surface.
Last week, Apple also released the ‘Every Dimension’ advert for its MacBook Pro with Retina display, also focusing on the device’s high-resolution display.
Watch the ‘Do It All’ iPad advert below: