The change is to be made worldwide on Apple’s online stores, replacing the ’4G LTE-capable iPad’ to ‘iPad Wi-Fi + Cellular,’ this includes the U.S. and Canada, where some networks are compatible with 4G LTE.
Apple had already made it clear on the Australian website that the new iPad is not compatiable with 4G LTE networks, after the ACCC accused Apple of “misleading” customers with the advertising of the new iPad.
Now, the Australian Apple store has an additional message:
“This product supports very fast cellular networks. It is not compatible with current Australian 4G LTE networks and WiMAX networks. For service from a wireless carrier, sign up for a simple, month-by-month plan on your iPad and cancel anytime without penalty.”
So far, the rebranding has been changed on Apple’s online stores in the UK, Australia, the U.S., Canada, UAE, Vietnam, Thailand, Singapore, New Zealand, Malaysia, Ireland, and Hong Kong, with Apple’s other online stores to follow.
In addition to the online stores, Apple retail stores will change their signage to the new Wi-Fi + Cellular branding.