Apple rebrands 4G LTE iPad as ‘iPad Wi-Fi + Cellular’ worldwide

Macworld Australia Staff
13 May, 2012
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Apple has quietly dropped the ’4G’ branding from the new iPad and has been rebranded as ‘Cellular’.

The change is to be made worldwide on Apple’s online stores, replacing the ’4G LTE-capable iPad’ to ‘iPad Wi-Fi + Cellular,’ this includes the U.S. and Canada, where some networks are compatible with 4G LTE.

Apple had already made it clear on the Australian website that the new iPad is not compatiable with 4G LTE networks, after the ACCC accused Apple of “misleading” customers with the advertising of the new iPad.

Now, the Australian Apple store has an additional message:

“This product supports very fast cellular networks. It is not compatible with current Australian 4G LTE networks and WiMAX networks. For service from a wireless carrier, sign up for a simple, month-by-month plan on your iPad and cancel anytime without penalty.”

So far, the rebranding has been changed on Apple’s online stores in the UK, Australia, the U.S., Canada, UAE, Vietnam, Thailand, Singapore, New Zealand, Malaysia, Ireland, and Hong Kong, with Apple’s other online stores to follow.

In addition to the online stores, Apple retail stores will change their signage to the new Wi-Fi + Cellular branding.



5 people were compelled to have their say. We encourage you to do the same..

  1. Paul says:

    I live in Australia and knew that the 4G was not compatible here, but bought the 3rd gen iPad. I read all the specs on the items I buy. There are two markets apple targets, the “i’m not a tech geek market, but it all works and i’m prepared to pay for it because it does work”, and th

  2. Paul says:

    and the second market is the corporate market that wants a product that all employees can use without being a geek.

    I love apple products , but in this case apple was misleading tho the general public just as some of the telcos are misleading in the cost and scope of their services.\Apple should have either provided a product that is in sync with the bandwidths that the telcos are planning or using, or not stated the LTE capabilities.

  3. IDisappointed says:

    I bought an iPad 2 and whilst I think the hardware is good the software and usability of the iPad sucks. I regret buying it. The iPad 2 offers no improvement in terms of the design of the operating system/ There are many features that are just not usable. If there was a Windows CE version I would that. As soon as I can I intend to sell this unit and look at alternative tablets that do not use the iOS system. If I could install a different operating system on the hardware I would be pleased. I want access to drive space, the ability to down load and save files and connect the tablet in such a way that it becomes a USB thumb drive. I also need access to scripts and Flash. There is so much that the IPad can not do it outweighs the positives.

  4. Jim M says:

    “4G” is a very specific term defined by the ITU. Telstra’s “4G” network does not meet the specifications. DoCoMo in Japan have the only actual 4G network in operation.

    However, the ITU recently caved in, and allowed LTE and HSPA+ to be marketed as a “4G Technology”.

    Therefore, the iPad does not support real “4G” as defined by the ITU. But neither does Telstra, or anyone else outside Japan.

    Telstra do support “4G Technology” in their NextG (HSPA+) and 4G (LTE) networks. The iPad supports “4G Technology” via HSPA+ in Australia.

    So, if we are being pedantic and demanding name changes:
    - Telstra should not be calling their network “4G”. It isn’t in a technical sense.
    - Telstra’s old NextG network is just as much a “4G Technology” as their new one. The iPad supports NextG, so therefore it supports 4G in a marketing sense.

    If Telstra can call their non-4G network “4G”, Apple should be able to call the iPad “4G”. Both meet the ITU’s marketing guidelines for 4G, but neither meets the actual technical specifications.

    However, Apple have finally done the right thing and renamed their product. Now it is Telstra’s turn to do the same.

  5. Paul says:

    IDisappointed, everyone knows iOS devises don’t work or use flash. Read the specs of a product before you buy it would have fixed all of your problems. If you had read the reviews of the iPad and did some research on a product before you purchased you wouldn’t make such stupid comments or in your words, waste you money. I guess you can’t make everyone happy.

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