Apple pricing and when to buy

Anthony Caruana
27 October, 2015
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Over recent weeks we’ve seen Apple release several new products. We’ve had new iPhones, a refreshed iPad mini, updated iMacs – with a Retina Display in the 21in model for the first time – as well as the new Apple TV 3.

Whenever Apple releases or updates a produce, it takes the opportunity to adjust the pricing. It makes sense to do it like that. But it does mean Apple has to hedge against currency fluctuations for the life of that product. So, when it sets a price, such as it did today with the Apple TV 3, which is significantly dearer than the US price, it suggests it expects the value of the Australian dollar to keep falling. So it jacks up the local price so it can ensure it gets the right number of US dollars through the registers.

There’s been a similar rise, although not quite as extreme with the new iMacs as well.

What can you do?

If you’re looking to buy a new Mac or iPad – one that hasn’t recently been superseded – then it’s probably a good time to think about buying.

The Mac mini was last updated just over a year ago on Oct 16 2014. Before that, it had been two years between updates. In other words, we’re thinking an updated Mac mini probably isn’t far away. The current entry level Mac mini costs $779 with the more powerful models coming in at $1099 and $1579.

Given what we’ve seen with other products, we’d not be surprised to see the entry level jump by around $50 and the higher spec models increase by as much as $100.

Remember, we’re just speculating, but we’re basing our hunches on what’s happened over recent months and an expectation that the Australian dollar has quite bottomed out yet.

The iPad Air 2 is in a similar boat.

If you’re looking to buy a Mac mini or iPad Air 2, it’s probably a good time to think about opening the wallet or chequebook.

Alternatives

If you’re running older hardware, it’s possible a used or refurbished Mac or iPad will give you an upgrade to more recent hardware without the full expense of a new device.

Apple sells refurbished items online with full warranties and the option of Apple Care. The only gotcha we’ve experienced is items may not come in their original packaging.

Alternatively, you can look at dealers such as Macworld Australia sponsor mResell, which resells used Apple gear. It even takes trade-ins so you can easily dispose of your used kit.

One Comment

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  1. Lloyd Davidson says:

    Understood. As a side note, the AUD is quite stable against the SGD at the moment. The AUD is more volatile and the SGD also tends to follow the fortunes of the Chinese economy. This is relevant because Apple Australia is a subsidiary of Apple Singapore which allows them to dodge full corporate tax rates in Australia. Singapore is MNC-friendly, there is another word for it, with not only a lower corporate tax rates but tax holidays to attract tax-evading MNC’s like Apple and the like. If you need to launder drug money, just bring it in, park it in some property, no questions will be asked. Nice to see Apple doing their part and contributing to social health and well-being in Australia.

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