We’ve received a couple of emails and seen a few comments on the website regarding pricing changes with recently released Apple products.
We’ve already commented on changes in the App Store, but we’ve noticed the same with the new iMacs and recently released iPhones.
For example, here’s an email from Steve and our response.
Maybe you might like to ask Apple why a price hike of $640 or 12.5 percent?
Hey, maybe their prices fluctuate all the time due to exchange rate etc, and maybe few people ever take screen caps and wait a few weeks between thinking and committing to buy. Who knows. I asked the online Apple guy in chat and he said it was an overall price adjustment on release of the new 21in model.
Anyway, great magazine, I read it each month.
I suspect many prices are going to rise because of the falling dollar. We recently posted a story on the increases in the App Store and the iPhone 6s was dearer than its predecessor.
Just doing a little analysis – the base price for the top end iMac 27in is US$2299, which is about $3174. Add the GST and you get to $3491.
The local price is $3599, which is a little higher than I’d expect.
Historically, Apple hasn’t changed product prices until it does a product refresh. So, this hike is, I think, in response to the recent fall in our currency’s value and Apple taking a longer-term hedging position against further changes.
If you’re not wedded to getting the latest model, you might find a discounted model on Apple’s refurbished items store at www.apple.com/au/shop/browse/home/specialdeals.