Apple plans to increase retail presence in China, opens two new stores

Macworld Australia Staff
7 June, 2012
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Apple is set to open new retail stores in Chinese cities Shenzhen and Chengdu, where the company’s supplier manufacturer Foxconn has factories situated.

China’s five Apple Stores are currently located in capital city Beijing and the country’s most populated city Shanghai. The two new stores will enable Apple to reach over 10 million people in Shenzhen in the southern Guangdong province and over 14 million in Chengdu in the south-western province of Sichuan.

Apple is in the final stages of approval, submitting documents with the Shenzhen government this week to “open a store in Holiday Plaza, an upscale mall in the Nanshan district” according to a Reuters report.

“In Chengdu, in south-western China, Apple received approval in late May to set up a business unit to handle retail sales and after-sales service,” Reuters said.

The new stores will provide authentic Apple products to a market full of pirated and stolen Apple devices, however Apple will have to deal with ongoing trademark litigation with Chinese company Proview.

Apple and Proview are in court-mediated negotiations in the Higher People’s Court in Guangzhou, Shenzhen’s western neighbouring province, over Proview’s iPad trademark in China.

In May, a Hong Kong court ordered an Apple vendor to halt selling iPads during the trademark dispute.



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