Following maintenance that left Apple’s US Online Store down for several hours yesterday afternoon, the site was back up and running overnight, with an added feature on board whereby customers can receive order status notifications via text message after purchasing products online.
The option – currently only available in the US and Canada – can be accessed during the checkout stage of any order, and will send out an SMS message when shipment or pickup status changes.
Text Notifications appears on Apple’s US homepage and is outlined further on the company’s Shipping & Delivery help page:
Apple Notifications is a text-message-based alerts service designed to keep you up-to-date on your shipment and/or pickup notification status. In addition to standard email notifications, you can also request text message updates when you’re in Checkout. The number of messages you’ll receive will vary depending on the orders you placed.
While Apple’s Online Store was down for maintenance, the company posted a ‘We’ll be back’ note on the homepage for online visitors in 18 different languages, each version rotating in turn. The inclusion of multi-lingual communication demonstrates Apple’s continued success on a global scale.
See below for several examples of Apple’s site notification in different languages (images via Cult of Mac):