The company was ranked number one in its first year of the survey, nabbing the top spot from other placed brands such as last year’s winner JB Hi-Fi, Toyota, Myer and ING Direct.
Other companies did not fare so well, with Fairfax Media dropping to 56th in the listing, having just recorded its lowest share prices to date. QANTAS also fell 18 places from the previous year to 25th, amidst a series of PR bungles following the grounding of its fleet earlier in the year .
The AMR reputation index is a system used to gauge how Australians feel about brands based on factors including products and services, workplace, citizenship, governance, innovation and financial success. The index is also part of a worldwide study conducted by the Reputation Institute.
What do you think – is Apple a worthy winner? Leave your thoughts in the comments section below.