Apple has moved to block the application for a trademark on the name “driPhone” in New Zealand, a case developed by Hayden Crowther of Hamilton, New Zealand. Apple states the trademark is so similar with its own trademarked product, the “iPhone” and deceive or could cause confusion in the market place.
However Apple doesn’t want Crother to cease creating his case; all it wants is for one letter in its name to be changed from an “i” to a “y.” “DryPhone” instead of “driPhone.”
According to Stuff.co.nz, Crother is unlikely to comply with Apple’s request, with plans to trademark the driPhone name in the rest of the world. He said he was refusing to rebrand because the driPhone logo took less space with an “i” and it would be cheaper to fight Apple’s opposition.
Crother had preliminary discussions with James & Wells Intellectual Property lawyers in Auckland, who will discuss the case next week as only receiving Apple’s notice of opposition yesterday.
Crowther has until April 1 to respond.