Apple Maps-bashing ad from Google’s Motorola slammed for ‘fake’ address

Ashleigh Allsopp
29 September, 2012
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An Apple Maps-bashing #iLost ad posted by Google subsidiary Motorola Mobility has been criticised for using a fake address in order to make Apple’s new Map service look faulty.

Apple’s new Maps apps was launched with iOS 6 on September 19, and was blasted by critics for its inaccuracies, which include misspelt places, relocated landmarks, buildings in rivers and missing train stations.

Motorola Mobility took this opportunity to create an advert for the DROID RAZR M with the tagline: “The real world that’s fit for your hand,” showing someone holding Motorola’s device that has apparently correctly located an address that Apple’s Maps app on an iPhone 5 has been unable to find.

The advert was posted on Motorola Mobility’s Google+ site, with a description that reads: “Looking for 315 E 15th in Manhattan? Google Maps on DROID RAZR M will get you there & not #iLost in Brooklyn.”

However, as pointed out by Apple Insider, 315 E 15th Street is not a real address in Manhattan, because only even numbers exist on that road. “The number will never be a valid address in Manhattan.”

When using Apple’s Maps app, users will be able to correctly find 318 E 15th Street, which is right across the road from Motorola’s fictional address.

The reason Apple’s Maps leads to a location in Brooklyn is because Marlborough Road was previously called E 15th Street, but has been renamed, says Apple Insider.

Apple Insider also notes that searching 315 E 15th Street Manhattan results in a pin drop in the same location shown in Motorola’s ad.

This is not to say that Apple’s Maps doesn’t have its faults, of course. Even Apple co-founder Steve Wozniak admitted that he is “disappointed” with Apple’s iOS 6 Maps app, but he says that the problems aren’t ‘severe’.

Apple has said that it is “just getting started” with Maps, and “the more people use it, the better it will get.”

One Comment

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  1. Paul says:

    Well, the comments on the Google + page you link too are very one sided. I really hate one sided things like that.

    Yes I’ve found Apple’s Map app to have problems but I really don’t use the Map app anyhow, even when it was Googles. So for me it wasn’t the reason I upgraded to the iPhone 5. I did so because it had 4G LTE that worked here.

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