Apple launches (PRODUCT)RED bumper cases for iPhone 4/4S

Joyce See
16 August, 2012
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With just under a month left until the rumoured 12 September launch of Apple’s new iPhone, Apple has launched (PRODUCT)RED bumper cases, which costs $39, for the iPhone 4/4S.

It seems an unusual move for Apple to make, releasing a case for the iPhone4/4S right before the company is predicted to bring out the new iPhone, which will then undoubtedly take all the attention off the iPhone 4/4S.

Additionally, the new iPhone is expected to take a different form than the iPhone 4/4S, instantly making it incompatible with the (PRODUCT)RED bumper cases.

Apple has been a part of the (PRODUCT)RED initiative for some time now, and has US$50 million for (PRODUCT)RED, a brand licensed to partner big companies in a bid to raise funds to help eliminate AIDS in Africa.

This (PRODUCT)RED bumper case joins the iPhone 4 Bumper family that was first introduced with the iPhone 4 back in 2010.

One Comment

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  1. jokiin says:

    Maybe it’s a hint, red iPhone 5 coming?

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