Apple launches ‘iPhone in Business’ section on its website

Macworld Australia Staff
23 April, 2012
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Apple has launched a new section of its website dedicated to enterprise customers –  iPhone in Business.

The section of the Australian site is divided into sub-sections: Business Features, Integration, Apps for Business, and Profiles and Resources. They are a little different to the sub-sections featured on the US site ,where Business Features is named  iPhone at Work.

iPhone in Business focuses on integrating the iPhone into existing business systems, plus building and using apps for enterprise.

The ‘Business Features’ section highlights features available with the iPhone 4S and iOS 5: Siri, Notifications and the built-in apps Mail, Calendar, Contacts, Reminders, iMessage, Notes, Camera and Maps.

The US section ‘iPhone at Work’, on the other hand, highlights the numerous apps available for business organisation and management, including travel planning, meeting scheduling and maintaining constant contact with colleagues. The comprehensive landing page advertises mostly third-party apps such as OmniFocus and Roambi, as reported by AppleInsider.

The ‘Integration’ page,  is an overview of how to integrate, secure and deploy the iPhone into your business. It lists iPhone Integration Resources for Microsoft Exchange, VPNs and enterprise Wi-Fi. It also features Data Security and Flexible Deployment,  and there are also links to download further information on deployment scenarios and security.

The ‘Apps for Business’ section lists a number of  business and productivity apps in related categories, and looks at how you can begin developing your own apps for in-house use.

The ‘Profiles’ page features links to case-studies of situations where the iPhone and iPad were deployed successfully in both enterprise and small business.

The ‘Resources’ page lists documents to help you understand how to use, integrate, and support iPhone in business environments.

The new section currently does not have a prominent presence on the Apple site, and is only listed at the bottom footer.



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