The ads focus on three of the iPhone’s features: Its larger 4in display, panoramic photography capabilities and slimmer, lighter frame.
The fourth ad introduces Apple’s new EarPod earphones that will ship with the iPhone 5, the new iPod touch and iPod nano ranges, and can also be purchased separately from the Apple Store for $35.
Apple Vice President of iPod, iPhone and iOS Product Marketing Greg Joswiak said at the September 12 media event the company had scanned hundreds of ears to try and mould the EarPods to fit all listeners.
“Doing a great headphone is hard, because ears are really really challenging,” he said. “But you gotta make one size fit all.”
The EarPod ad continues the theme, describing the design as “ear-shaped”, “so they fit in your ears”.
Watch the ads below.