Apple launches ‘Food & Drink’ App Store category

Rashad Al Rubaie
15 July, 2012
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Food and drink apps now have their own category – a section catering exclusively to feeding and watering ourselves is now live in the iTunes App store.

Looking at the Australian app store, we found that the category currently has 2765 iPhone apps and 1107 iPad apps.

These don’t include diet, grocery shopping, coupon clipping and food-related game apps, but those included in the category range from MasterChef Australia Magazine to Jamie’s Recipes.

This isn’t the first change we’ve been seeing from Apple, which has slowly been improving the quality of the App Store. It was only just over a month ago that we noticed an improvement in the App Store search, four months after Apple’s acquisition of app search engine Chomp. TechCrunch reports that developers have been noticing significant changes to the search algorithm in Apple’s App Stores.

Previously, Apple’s search meant that results were found through the use of key words and app names. Now, Apple’s search appears to be getting more intelligent. App categories are becoming more specific to make it that little bit more easier for an Apple user.

The app world is expanding at a fast rate, as noted by Tim Cook at last month’s WWDC keynote. More than 650,000 apps are available in the store, and 225,000 of those are made specifically for the iPad. Apple is constantly developing the App Store and making it more available worldwide.

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