Apple invites media to 10 September event in Cupertino

Macworld Australia Staff
4 September, 2013
View more articles fromthe author

In a move that has surprised exactly no one, Apple has finally sent out invitations to its much rumoured media event.

As expected, the event will be held on 10 September and the fun begins at 10am US Pacific time (3am on 11 September in Australia). It will be held in the Apple Town Hall, at the company’s headquarters in Cupertino California.

Adding fuel to the widely held belief that the event will announce at least two new iPhones (the premium 5S and the many coloured, less expensive iPhone 5C) is the look of the invitation, which features a multitude of different coloured bubbles.

Wags on forums have already referred to Wonderbread and tests for colour blindness

The invitation design also hints at references to iOS 7 and sports the tagline, “This should brighten everyone’s day.”

Expectations for the event, apart from the launch of the iPhone 5C and the iPhone 5S, include the possible gold (or champagne) and graphite versions of the latter phone (joining the regular black/slate and white/silver options), as well as an integrated fingerprint scanner. There may also be confirmation of the final release date of iOS 7 and possible refreshes of devices such as the iPod touch, though updated iPads appear to be off the menu for now.

Macworld Australia will provide regular updates up until the event as and when more information becomes available. The (official) countdown starts now.

by Macworld Australia staff


Apple event news:

What to expect from Apple’s next iPhone event
iPads, iTunes and more: what Apple will and won’t unveil at its 10 September event
The latest from the Apple rumour mill
Apple to hold rare event in Beijing, suggesting imminent iPhone launch in China
Apple has begun to train staff on iOS 7 and iTunes Radio
Video shows off Apple’s new gold iPhone. Or does it?
Why would Apple add a fingerprint sensor to the iPhone?



Leave a Comment

Please keep your comments friendly on the topic.

Contact us