Apple introduces new ‘Pathways’ training program for retail employees

Macworld Australia Staff
28 June, 2012
View more articles fromthe author

Apple Stores held quarterly meetings in various states across the US this week to discuss sales, numbers and overall store results. But something else emerged from these talks that revealed the company’s plans to introduce a new employee training initiative.

Apple told its employees that more information would be provided soon, but until then here’s what we know about the program so far.

The new training initiative will be called ‘Pathways’ and is based on creating a career path at Apple for its new retail recruits. The training will be given to new retail staff for the entire first year of employment, during which time they will be schooled in  customer interaction, Apple products and store features. Pathways will also affect current retail employees, and is said to offer more than three times the amount of ‘core’ training from previous programs.

The initiative is said to require a dedeicated employee to oversee its implementation, and it has been revealed that the official Pathways logo is a green iOS icon with a path-like arrow outline.

Pathways is part of the company’s retail business undergoing major transitions with the appointment of new leader John Browett. To date, Browett has promised retail staff that a number of new programs and changes would be made to the retail division, the first of which was a pay rise for employees this month, ahead of the initial schedule set for spring.

Browett is said to be focusing on a high-level of customer service at the Apple Stores, in order to create a better retail environment for customers and employees alike. Many reports suggest that it was Browett behind the implementation of the Pathways program.


Leave a Comment

Please keep your comments friendly on the topic.

Contact us