Apple will provide an expanded set of support services to IBM customers with iPhones and iPads under a new enterprise-grade AppleCare plan, the support and warranty extensions Apple has long sold to consumers and businesses.
Under the alliance announced last week between the two companies, Apple will essentially handle all telephone support, while IBM will provide optional on-site support and act as a buffer between enterprise customers and Apple.
“Apple is going to do all the telephone support, IBM will do the on-site support, but there aren’t a lot of details,” said Patrick Moorhead, principal analyst at Moor Insights & Strategy, who was briefed by IBM early last week.
AppleCare for Enterprise, as the plan is called, offers 24/7 telephone and email support for end users, with calls automatically routed to Apple’s Tier 2 technical reps. The plan also touted one-hour initial response times for calls from IBM customers’ IT staffs, Apple’s fastest.
Service issues covered by the plan will include on-site repair or replacement of the covered iOS devices, fee-based on-site technical support, and an assigned technical support advocate.
As Moorhead said, Apple and IBM will split the support duties, but the latter will be the primary contact for customers. “The buffer will be IBM, they speak enterprise, Apple does not,” said Moorhead. “IBM will be the single point of contact.”
Moorhead said IBM did not spell out prices for the enterprise plan, but clues can be found in AppleCare’s plan for businesses, which Apple already offers.
“IBM will have to keep a current stock of devices,” said Moorhead, of the plan’s device replacement coverage, an inventory that will have to include older models, models that Apple may have discontinued years before. “Whenever there’s an iPad form factor change, IBM will have to keep an inventory of older models. If a company has standardised on a specific iPad model for a strategic app, or a case, on iPad 5, for example, you can’t expect that app to run or that case to fit, say, an iPad 10.”
Enterprises demand longer lifecycles for the devices they buy than many consumers, so it will be imperative for IBM and Apple to pledge longer-term support for the hardware, and for iOS, than has been the case so far, Moorhead argued.
That will run counter to Apple’s usual practice, which has been to deprecate hardware as succeeding editions of iOS roll out. When iOS 8 launches this spring, for example, it will run only on the iPhone 4S and later, and on the iPad 2 and newer. Consumers who bought an iPhone 4 in 2010, for example, or the original iPad, which debuted the same year, will be out of luck.
Moorhead was curious as to how Apple will handle the needs of enterprises for long-lived support. “This could be really, really interesting,” Moorhead said. “Microsoft’s burden has always been its backwards compatibility, but now as Apple rolls forward it will have to support legacy hardware and older versions of iOS, too.”
At the least, Moorhead said, Apple will require support personnel who have expertise in older products, perhaps dedicated technicians who know the ins and outs of, for instance, the iPhone 5, and are able to answer questions in 2016 and beyond, after the device is retired from Apple’s normal support channels.
Current AppleCare plans for businesses, including the pricy Alliance package, only cover the current versions of iOS and OS X, so the new Enterprise plan will have to go beyond that to satisfy companies that buy into IBM’s deals. Moorhead assumed, for a variety of reasons, that prices for AppleCare Enterprise will be even higher than what Apple now offers.
“This will have to be more expensive than what’s available now,” said Moorhead. “IBM will have to track what’s loaded on customers’ iOS devices, what’s the standard load that needs to be on each, and the form factor so that environmental cases, like an iPad in a machine tool shop or manufacturing plant, can continue to be used.”