Apple has acquired digital magazine platform Prss

Harry Tunnecliffe
25 September, 2014
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Prss, Apple, magazines, macworld australiaApple has confirmed its purchase of Dutch-based digital magazine platform Prss.

Prss was launched in 2013 and functions as an open platform that anyone can use to design and create magazines for the iPad, and then publish them to Newsstand.

Multiple reports surfaced regarding the acquisition, but it was confirmed by TechCrunch, who received the following statement:

“Apple buys smaller technology companies from time to time, and we generally do not discus our purpose or plans.” 

TechCrunch notes that while Apple launched iBooks Author in 2012, the tool primarily functions as a textbook or eBook builder, it isn’t as adept at creating publications for Newsstand.

At the Prss 2013 launch, cofounder Michel Elings called it “the software Apple forgot to make.” So it now appears that Apple has now purchased the software, rather than making it.

MacRumors reports that the Prss website shut down in July, suggesting that the acquisition took place in the early stages of winter this year.

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