Apple experimenting with larger iPhone displays, looks to 2014

Macworld Australia Staff
6 September, 2013
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Apple has begun testing iPhone displays up to six inches, according to reports, with a eye on increasing the range of iPhone options.

The larger iPhone range will not appear at next week’s 10 September event in Cupertino where Apple is expected to announce a new high-end iPhone 5S and a more budget-conscious iPhone 5C but may feature in 2014, The Wall Street Journal has reported.

The report believes Apple is considering a move into the bigger-display market to counter the growing popularity of its main smartphone rival, Samsung.

Samsung unveiled its latest smartphone-tablet hybrid or ‘phablet’ at IFA in Germany on Thursday, the Galaxy Note 3. The device features a 5.7in, 920 x 1080 resolution, display and would be attractive to business consumers – a market Apple would be desperately trying to grab a hold of.

The report indicates Apple has been examining displays ranging from 4.8in to 6in, with the 4.8in size creating the greatest interest amongst those at Apple.

“People familiar with the company’s internal deliberations and plans indicate it appears more willing to move ahead than in years past,” the WSJ said.

“Component suppliers say Apple has already begun testing larger screens for iPhones in recent months. Apple has been particularly interested in recent tests for a 4.8in screen, these people say.”

Apple is believed to continue with the 4in display the company’s current iPhone 5 features at next week’s event, while updating the internal components of the smartphone.



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