Apple’s ‘Mr Fix-it’ will aid the luxury car company in internet-based commerce, according to Apple Insider, however further information on his role was not revealed..
“I am pleased and proud to become a member of the board,” Cue said in a statement posted by Apple Insider.
“I have personally dreamed of owning a Ferrari since I was 8 years old and have been lucky to be an owner for the past 5 years. I continue to be awed by the world-class design and engineering that only Ferrari can do.”
Cue, who has featured more prominently since Apple’s executive reshuffle that saw retail chief John Browett exit the company and iOS head Scott Forstall scheduled to depart in 2013, has been hailed as Apple’s mediator in business dealings with other companies in a number of profile articles.
The executive change-up means Cue will add two iOS features – Siri and the newly released Maps app – to his portfolio, both of which have received heavy criticism since their launch.
Apple has also increased its connections with car-makers, announcing partnerships with nine car manufacturers in June when it unveiled Siri Eyes Free – an integration of Apple’s voice-recognition software into vehicles.