Apple dominates online holiday shopping

Macworld Australia Staff
26 November, 2012
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Apple devices have dominated Black Friday holiday shopping in the US according to an IBM survey, with three times as many people using iOS devices to purchase goods than Android.

Published in an All Things D report, the survey states the iPad was used for online shopping in almost 10 percent of cases – more than any other tablet or smartphone.

The iPhone finished second with 8.7 percent, while Android devices were used in 5.5 percent of all purchases made.

In terms of tablet devices, the iPad held an 88.3 percent share of online shopping use, with the Barnes & Noble Nook (3.1 percent), Amazon Kindle (2.4 percent) and the Samsung Galaxy (1.8 percent) well behind.

Apple devices were also in hot demand, with eBay in the US recording the iPad 2 sold at a rate of 250 per hour from midnight till 8am on Black Friday.

Research by Nielson last week, found iOS devices topped the Christmas wish-lists of children in the US, with almost half of the children aged between six and 12 wanting an iPad under the tree.

The iPod touch and iPad mini was on 36 percent of the children’s lists, while 33 percent of the respondents said they wanted an iPhone.


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