Apple ditches plans for $11.4m Brisbane Store

23 November, 2012 by Macworld Australia Staff
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Apple has withdrawn plans to open a store inside the iconic MacArthur Chambers building in Brisbane’s CBD, losing the company part of its initial $11.4 million investment.

The decision comes after two years of planning and construction by Apple to see the project to completion, with a number of sources confirming the cancellation yet stopping short of giving a reason why, according to a report from ifoAppleStore.com.

ifoAppleStore.com goes on to reveal that financial implications may be the cause of the now-defunct project, citing troubles with the store’s construction:

“In February 2012 the primary contractor for the project filed for bankruptcy, temporarily stalling work. But within two months, construction on the building began anew. Since then, tipsters have repeatedly reported that the store’s grand opening was being pushed back.”

In January of this year the Sydney Morning Herald got a sneak preview of the site plans submitted to the region’s council. At the time, drawings showed that the store would be installed across 18,000 square-feet on a ground floor and mezzanine levels inside the heritage building, with large-scale internal renovations and restoration included.

The  plans also included “space for a square ”internally illuminated store signage’ over the existing heavy bronze doors, which are to be restored, along with the building’s bronze windows,” SMH reported.
With the MacArthur Chambers store now cancelled, there are currently three other Apple Stores in the Queensland region, the most recent of which opened in August at theWestfield Carindale Mall, southeast of Brisbane.

2 Comments

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  1. Gordon Stubbs says:

    Extremely disappointing, Brisbane CBD remains the only major capital city in Australia without an Apple store.
    It seems that me that the powers at Apple iare only concerned these days with the bottom line and customer loyalty has taken a back seat.

  2. iWonder says:

    I really don’t think that this is true. How reliable are these tipsters, anyway? Hmm.. One thing is for sure- this would be an amazing Apple Store!

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