Apple cuts Australian Mac prices

Xavier Verhoeven
8 November, 2010
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Apple has quietly updated the Australian prices of every Mac in its lineup over the last week or so – most likely due to the current exchange rates, though Apple has not discussed the changes. We reported the Mac Pro price changes on Saturday, which we noticed with the introduction of the Mac Pro Server (and discontinuation of the Xserve), but a few Twitterers and forum commenters have brought to our attention a wider price drop across the entire Mac lineup.

Normally computer price drops wouldn’t be particularly newsworthy, however, Apple almost never changes Mac pricing without refreshing the hardware, so felt it was worth drawing your attention to the changes.

So that you don’t drive yourself mad trying to figure out just how much the prices have dropped (Apple cleans up most evidence of the old prices, making it difficult to compare), we’ve compiled a handy guide to the current and previous wads-of-cash you need to hand over for a shiny new Mac. In the interests of completeness, we’ve included the new MacBook Airs and Mac Pro Server, though their prices remain as announced. If you’re in the market for a new machine, make sure you also check out our complete benchmark results for every Mac currently available.


  • 13in MacBook 2.4GHz Core 2 Duo – $1199 (launched at $1249)

MacBook Pro

  • 13in MacBook Pro 2.4GHz Core 2 Duo – $1449 (previously $1499)
  • 13in MacBook Pro 2.66GHz Core 2 Duo – $1799 (previously $1899)
  • 15in MacBook Pro 2.4GHz Core i5 – $2099 (previously $2199)
  • 15in MacBook Pro 2.53GHz Core i5 – $2399 (previously $2499)
  • 15in MacBook Pro 2.66GHz Core i7 – $2699 (previously $2798)
  • 17in MacBook Pro 2.53GHz Core i5 – $2798 (previously $2899)

MacBook Air

  • 11in MacBook Air 64GB 1.4GHz Core 2 Duo – $1199 (new)
  • 11in MacBook Air 128GB 1.4GHz Core 2 Duo – $1449 (new)
  • 13in MacBook Air 128GB 1.86GHz Core 2 Duo – $1599 (new)
  • 13in MacBook Air 256GB 1.86GHz Core 2 Duo – $1949 (new)

Mac mini

  • Mac mini 2.4GHz Core 2 Duo – $899 (previously $999)
  • Mac mini with Snow Leopard Server 2.66GHz Core 2 Duo – $1299 (previously $1399)


  • 21.5in iMac 3.06GHz Core i3 – $1449 (previously $1599)
  • 21.5in iMac 3.2GHz Core i3 – $1799 (previously $1999)
  • 27in iMac 3.2GHz Core i3 – $2049 (previously $2199)
  • 27in iMac 2.8GHz Core i5 – $2399 (previously $2599)

Mac Pro

  • Mac Pro Quad-Core – $3199 (previously $3499)
  • Mac Pro 8-Core – $4499 (previously $4899)
  • Mac Pro 12-Core – $6599 (previously $6999)
  • Mac Pro Server – $3799 (new)


14 people were compelled to have their say. We encourage you to do the same..

  1. Corrin says:

    These prices still seem high to me. Lets compare to US with a 10% sales tax (to counter for GST)


    21.5in iMac 3.06GHz Core i3 – $1449 (US $1320)
    21.5in iMac 3.2GHz Core i3 – $1799 (US $1650)
    27in iMac 3.2GHz Core i3 – $2049 (US $1870)
    27in iMac 2.8GHz Core i5 – $2399 (US $2200)

    So it looks like the average Australian is paying between $100 and $200 surcharge for shipping.

  2. AMW staff says:

    You raise a good point, Corrin. But that doesn’t take into account other costs associated with maintaining the Australian market: Apple has local staff and stores – it’s not just a matter of shipping.

    I agree that the prices probably could have been dropped further, but hey, any price drop is better than nothing. And the exchange rate has fluctuated dramatically before without Apple changing anything.


  3. Bern says:

    To say that prices are higher here because Apple has to maintain local staff and stores is a bit of a misdirection. After all, they had local staff & stores in the US long before they did here!

    Personally, I think it’s combination of a currency hedge and a “charge more because that market is used to it” kind of thing. (Look at books as an example of the second reason – I can buy books printed and published in Australia from a store in the UK, and pay (including air-freight) less than half what it costs locally)

  4. Darren says:

    I notice pricing on iPads & iPods haven’t changed. I wonder whether they will get a review.

  5. Klytia says:

    Like what Corrin said surcharge for shipping around the $200.00 mark, that’s feasible in this day & age as one would thing that Apple being Apple would air freight most of their goods so what we are paying is practically on par…..for the time being…..


  6. dave says:

    Re:shipping,aren’t a lot of these products made in China? So why does it cost to ship them here than theUSA? I think the price difference is a hangover from the days of the all powerful US dollar and what Apple thinks the market will bear,now there’s parity this might gradually change.This depends on parity or near parity continuing.

  7. dave says:

    sorry that should read “So why does it cost MORE to ship them here than the USA?

  8. Jack says:

    Apple is both hedging their bets on a fluctuating currency (the AUD is notoriously difficult to predict) and working out a price that will suit the market. They figure that they can sell more macs at this price, however they aren’t prepared to go to parity pricing (I am aware sales tax has to be included) due to the fear that they will have to raise prices sharply if the AUD plummets again.

    Also remember that the exchange rate you see on the news is different to the exchange rate you get in the real world. Apple aren’t just paying sales tax, but also a commission to Forex brokers to convert their AUD into USD. For example, even though the AUD is buying USD $1.01 at the moment, I can only buy at $0.98 due to the commissions charged on Forex. The prices are therefore more generous than what you expect.

  9. Ron Grupe says:

    What for crystal balls. I bought my new iMAC little more than 2 weeks ago. $150 in my pocket would have been better than in the retail agents pocket.

  10. Jason says:

    The AUD prices you quote are all inc GST, the prices on the US web store do not include ANY US tax. Depending on state these taxes are added at purchase. Take the GST off the AUD prices then compare.

  11. Lee says:

    Everything is relative. As an Aussie living in Sweden, you guys have nothing to complain about back home. Even taking into consideration the 25% GST in Sweden, the base prices are just way higher.

    These are the prices I would have to pay if I bought an iMac today (at real-word exchange rates) = 30% higher than Australia.


    21.5in iMac 3.06GHz Core i3 – $1449 (SWE $1875)
    21.5in iMac 3.2GHz Core i3 – $1799 (SWE $2350)
    27in iMac 3.2GHz Core i3 – $2049 (SWE $2650)
    27in iMac 2.8GHz Core i5 – $2399 (SWE $3125)

    The prices here are tough to swallow, but that’s just how much that are charging. I have read some pretty good arguments as to why some markets pay more than others – they take into account the cost of living in those countries, social benefits, health-care, taxes. It’s more than just the cost of shipping and cost of Apple store employees.

    So in relative terms, Mac products in Australia are cheap, and the price drop has just made them cheaper. Appreciate it while it lasts.

  12. Fulvio says:

    Apple’s FOB (ex-factory) price is the same regardless of destination market. Shipping costs are also comparable to either Australia or the US. And the retail price already has a hefty profit component built in.

    The only additional cost of an Australian sale is the GST. Anything more than that is simply price gouging and profiteering. Which Apple Australia excels at.

  13. Graeme Apps says:

    I have been a loyal Apple consumer since 1986 but feel incredibly ripped off by what Apple Australia has overcharged me over those 24 years.

    Apple Australia has always used the feeble excuse that it was more expensive here because of the difference in the dollar but now that the dollar is at parity and all the product comes from China or South East Asia there is no justification for their price gouging!

    Apple Australia have been overcharging and profiteering for over 20 years because they had exclusive marketing and distribution rights but it is only now that the Australian dollar is at parity that we can get a feel for how much extra they have been padding to the price of the Australian product.

    It is actually much less padded now than it use to be before Apple Australia was forced to expand their retail distribution by Apple head office in the US.
    In the USA Apple computers have always been much cheaper than here in Australia because they have a much smarter marketing philosophy and a lot more real competition by retailers.

  14. nello says:

    The australian market is a rip-off. I am about to update my mid 2011 27″ I-Mac memory. Apparently only possible to go to 16 gig (Other sources say 32 gig). There are 4 memory slots and I cu8rently have 8 gigs of ram. Normally, you would only need to but a single 8 gig chip and away you go. However, the aussie market sees fit to fill the slots with 2 gig chips so that you have to replace ALL of them.
    This is not fair marketing practice. In fact it is extortion, and yes I am miffed.
    Further, the memory from Mac in Perth or anywhere in aus for that matter is horrendously expensive. I can get it from the states at a fraction. Now, let the shops whinge about us buying on-line rather than at their over-priced rip-off institutes. Who can blame us for shopping elsewhere.

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