Apple considers Twitter partnership, deeper integration with iTunes

Macworld Australia Staff
3 August, 2012
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A report by The New York Times revealing that Apple was mulling over a multi-million dollar investment in Twitter, has been slammed by other news publications, including The Wall Street Journal, who say the company’s investment talks with Twitter  occurred more than a year ago and were dismissed shortly after.

WSJ, updating a report from Monday, claim that current discussion between Apple and Twitter are focused on how to better integrate the social networking site into OS X and iOS platforms. Furthermore, Apple is already working on ways to implement deeper integration of iTunes with Twitter, according to the report.

“Apple and Twitter remain tight and continue to talk about future product integrations. They include more deeply melding Twitter and iTunes, according to two people briefed on the matter. Apple is preparing to phase out its own troubled social network for iTunes, called Ping, later this year. iTunes users can currently link their Twitter and Ping accounts together to do things like find people they follow on Twitter on Ping,” the article states.

WSJ also claims that talk of Apple investing “didn’t progress into serious discussions or negotiations.”

“It is unclear why the earlier investment talks didn’t progress. It would have been an unusual move for Apple, which typically opts to own or build its technology in-house. Twitter has also long been leery of taking strategic investments from suitors like Microsoft Corp. and Google Inc. because it hasn’t needed the money and doing so could limit the company’s future opportunities, some of the people familiar with the matter said.”

Investing in Twitter would be an unusual move for Apple, particularly given its close relationship with Facebook, prompting many critics to ponder why Apple would choose one social media site over the other when, in fact, it can have both.. At present, Facebook and Twitter integration will feature in iOS 6 and Facebook will be added to Mountain Lion in a future update of the operating system.

WSJ’s report also suggests that Apple is trying to phase out Ping in iTunes by further integrating the music service with Twitter.


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