In the US, big name tech execs have been getting in on the ice bucket challenge, to raise funds for the ALS Association. Apple’s SVP of marketing, Phil Schiller, showered himself in a bucket of freezing water on Wednesday in the US, and then challenged others to do the same, namely Apple CEO Tim Cook, Facebook CEO Mark Zuckerberg and Bill Gates.
AppleInsider has since reported that Apple CEO Tim Cook answered the challenge on Thursday (US time), and had a bucket of freezing water tipped on his head. Cook then nominated Disney CEO Bob Iger, Beats co-founder Dr. Dre and musician Michael Franti to take up the challenge.
The challenge was created by the ALS Association, who are trying to raise funds to help find a cure for amyotrophic lateral sclerosis (ASL) – a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord.
People who are nominated have 24 hours to either dump ice-cold water over their heads, or donate to the cause – most participants are doing both, with the ALS reporting over US $4 million in donations since July 29.