The new iPad starting at $539, will be available on the March 16 and available by pre-order online today, boasting a Retina 1080p display, a quad core A5X chip, iSight camera, 1080p video recording, voice dictation and 4G LTE.
Apple introduced the tablet ‘iPad’, choosing not to brand the new model as ‘HD’ or ’3′ as many expected, citing it as a sign of the “post-PC world”.
“We think that the iPad is the poster child of the post-PC world,” CEO Tim Cook said. “We’ve sold almost 15.5 million iPads last quarter alone. We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.”
The momentum behind iPad has been incredible, with 15.4 million units sold last quarter alone.
With over 100 rival tablets on the market last year, Apple sold more iPads last quarter than any PC manufacturer sold worldwide.
Cook took the time to show his companies dominance, referring to a demonstration of a Samsung Galaxy tablet running Yelp.
“You can see it’s pretty basic,” Tim Cook said. “It kind of looks like a blown up smartphone app. That’s because it’s exactly what it is.”
The iPad’s new Retina Display is crystal clear at 2048 x 1536 pixels, over 3.1 million pixels more than any other mobile device.
Australia’s limited 4G networks will need an upgrade to support the iPad’s next-generation wireless 4G LTE connections, but the iPad supports fast 3G HSPA+ and DC-HSDPA networking.
The new iPad Personal hotspot feature allows users to connect multiple devices to the iPads data connection and act as a modem.
The new iPad Wi-Fi models will be available in black or white $539 for the 16GB model, $649 for the 32GB model and $759 for the 64GB model. iPad Wi-Fi + 4G will be available for $679 for the 16GB model, $789 for the 32GB model and $899 for the 64GB model.
The new iPad adds HSPA+ with a max downlink of 21 Mbps, dual carrier HSDPA with a max of 42 Mbps, and LTE with a max of 73 Mbps download.
The featured-packed iPad includes an iSight camera and a FaceTime camera on the front of the device.
“As you know, on the front of our iPad we have a FaceTime camera. The new iPad has a great rear iSight camera — we brought the optics system from the iPhone 4S,” Cook said. iSight boasts auto exposure, autofocus, auto face detection and edge-to-edge sharpness.
The new camera features HD video recording at 1080p resolution, and with the upgraded iMovie, users are able to capture, arrange, edit and publish movies from the same device in an easy-to-use format.
The new iPad, measuring 9.4mm in thickness, delivers the same 10 hours of battery life as iPad 2; on 4G it will last 9 hours.
The new model also includes voice dictation according to Cook. “Of course, we have our great software keyboard. We have a new key on the bottom — just tap it, speak into your iPad and it’ll dictate what you have to say.”
Apple has also updated GarageBand and iMovie, bringing an array of new tools.
GarageBand adds smart strings joins smart guitars, smart keyboards and smart drums. iCloud will now keep songs on all devices with better sharing features. But the standout feature is ‘Jam Session’, where four iPads can play together to create a new song over Wi-Fi or Bluetooth. GarageBand update is available today.
iMovie, also has a new feature. Now, not only can you create a movie, but also a movie trailer.
Select from styles and templates, and you get a simple interface for creating your trailer. Fill out your outline, your movie studio name, director and tap on your Storyboard, which shows you exactly which shots you need.
The music is included in the templates. iMovie is $4.99 and available today.
Apple has announced a photo browsing and editing application for the iPad, a revamped iPhoto. iPhoto has great new browsing, new ways to edit with Multi-Touch editing, professional-quality effects, brushes for applying those effects, and Photo Beaming – to let you beam high resolution photos between your devices.
“With iPhoto for iOS, we had the opportunity to reinvent it and take advantage of multi-touch and take it to a whole new level,” Apple’s Phil Schiller announced.
iPhoto’s Shelves shows you all the photos on your device in a nifty photo-viewing feature. Users are able to arrange photos in columns, flag photos, view images side-by-side and upload images to social networking sites or via email.
iPhoto also enables users to edit photos. Users are able to alter the images colours, adjust lighting levels, and crop images with Multi-Touch.
The $5.49 app is now available on the App Store.
The iPad is available for pre-order today at the Apple website.
Apple unveiled the third generation of the Apple TV along side the new iPad, while the outside looks the same; the new ATV has had a hardware upgrade.
Capable of streaming 1080p HD the new model has had a complete UI overhaul with a software update and now appears similar to iOS device layouts.
AirPlay has stayed the same, so has the input and output connections but the A5 single-core chip has been included.
Apple has announced that users will be able to purchase 1080p video from iTunes, incorporating Apple’s Genius functionality.
The third generation model will retail in Australia at $109.