Apple announces new flagship store for Melbourne

Macworld Australia Staff
20 December, 2017
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Apple has previewed its planned flagship project in Melbourne’s Federation Square. Made possible through a partnership with Federation Square and the Victorian Government, Apple Federation Square will be powered entirely by renewable energy, create over 200 new Apple positions and support several hundred construction jobs.

“We’re thrilled to move forward in the planning process for our new home in Melbourne’s Federation Square and would be honoured to call the world-class galleries and museums of Melbourne our neighbours,” says Angela Ahrendts, Apple’s senior vice president, Retail. “Apple Federation Square respects the original vision for the plaza, with a bespoke design concept and extensive landscaping bringing increased opportunities for the community to enjoy this renowned cultural hub.”

Apple’s said this will be its “most significant store in the southern hemisphere”, further fuelling the Melbourne/Sydney rivalry between the country’s tow biggest cities.

The new store will feature a the two level pavilion with wrap-around glass and balconies for uninterrupted city views. Metal cladding and stone flooring will complement the adjacent buildings and plaza, while outside the new landscaped areas bring increased greenery and places to relax, meet and access the Yarra River.

One Comment

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  1. Jamie says:

    Personally I don’t like it, the building looks totally out of place there

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