Apple announces Mac event next week

Xavier Verhoeven
14 October, 2010
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With all the love that iOS, the iPods and Apple TV have been getting lately, you could be forgiven for thinking that Apple has forgotten the Mac. Sure, there have been upgrades to the Mac Pros and a few bits and pieces to keep us interested, but it’s been a while since a significant announcement. That all looks set to change, after Apple sent out invites to a ‘Back to the Mac’ event overnight.

Due to kick off at 10am, Wednesday 20 October (4am AEDST, Thursday 21 October), the event is set to introduce the new version of Mac OS X – which we can probably assume will be 10.7 Lion, given the image on the invite. There is plenty of speculation that we’ll also see iLife updated and maybe even a new version of iWork (just before Office 2011 launches).

Beyond that, it’s likely the the company will introduce some new hardware, with the MacBook Air the most likely candidate. The Air hasn’t seen an upgrade since June 2009, and rumours of a new model have been circulating for months. The MacBook Pro lineup could even see a refresh, but as always with Apple announcements, it really is anyone’s guess.

Perhaps announcements of new hardware are just wishful thinking – with the Aussie dollar almost at parity with the US dollar, any introductions could potentially see a remarkable drop in price.

At least there’s less than a week to wait. Let the countdown begin!


3 people were compelled to have their say. We encourage you to do the same..

  1. Sebastian Gunner says:

    It seems likely to me that 10.7 will be an os with built in touch screen capabilities and the next iteration of the Macbook Air will have touch screen capabilities.
    Touch screen iMacs with iLife and iWork fully touch capable to follow.
    Then Aperture and Final cut touch capable with the release of touch capable cinema display. Large screens grab a clip out of a bin drag it reorder it, bump it frame by frame. A lot of what we do on computers now is not about text, but keyboards will remain for a long time it is hard to get the positive confirmation of a letter being pressed from a touch screen that has no tactile feedback. Five year out touch screen tactile feedback virtue of electrostatic feedback. Also then used to provide advanced touch screen image editing.

  2. worging dog says:

    It would be nice to see some Macdev, but in a lot of years buying a lot of macs, I don’t recall apple ever passing on any exchange rate changes – either way really.
    Like other multinationals, they just collect a healthy bonus.

  3. Pete Miller says:

    My prediction is some more love for the iPad
    eg the ability to print.

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