App Store research claims patience brings cheaper apps

Macworld Australia Staff
25 February, 2013
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The most popular apps in the App Store are games and of all games on the App store nine out every 10 will see a price reduction, according to research from ConIT AG – the makers behind App Store monitoring app, AppZapp.

The two-year research has examined which apps are new to the App Store, which have reduced in price and which are being offered for free to determine price movements of apps from different developers and in various categories.

Of the apps on the App Store, 40 percent of paid apps will drop in price and of those 60 percent will be reduced to free.

In terms of speed: Games (83 days), photo & video (85 days) and weather (93 days) apps will fall the fastest, while navigation (177 days), travel (156 days) and reference (141 days) will take the longest to see a price reduction.

Waiting for a price drop is the smart option according to the CEO of ConIT AG, Sascha Brenk.

“AppZapp finds hundreds of discounts every day, which is why we decided to evaluate these numbers statistically. We wanted to know what the average time is till the price of apps drop, or become entirely free. Our evaluation was very suprising. We were able to establish many credible statements. In conclusion, it is worth waiting to purchace an app, because in most cases the price will be reduced significantly sooner or later. ”

When examining developer verses developer: Angry Birds developer Rovio Mobile takes the longest to reduce its prices and has only  two apps that have become free on the App Store – though that is out of twelve or 17 percent. Not surprisingly, Chillingo, the developer with the highest number of apps on the App Store with 253, has the highest percentage of apps that were reduced to zero at 28 percent.

ConIT AG’s AppZapp iPhone and iPad apps monitor the arrival, price fluctuations and those that have become free or are free for a short period of time.

Have a look at the AppZapp infographic below for the full research summation.


Infographic of AppZapp,



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