The validity of Apple’s email response – posted by developer Benjamin Mayo – is unclear, however a more ore-emptive stance by Apple on clone apps would bring a greater quality and clarity to the App Store.
The email screenshot, sent to Mayo by an unnamed source, states ”We found that your app, and/or its metadata, contains content that could be misleading to users, which is not in compliance with the App Store Review Guidelines”, “Specifically, your app icon appears to be similar to the chart topping lists/to do app “Clear”,” and advises the recipient to “modify your app icon so that they don’t appear to be similar.”
The app in question is called ‘Clear Todo’ and uses a very similar app icon with a blue hue rather than the red design of ‘Clear’.
App icons are the distinguishing face of an app, providing a point of recognition for users surfing the App Store according to Mayo.
“Apple is taking a much more proactive role; rejecting apps which attempt to mislead users by aping successful apps’ trademarks,” Mayo said. “Apple is helping to protect real developers from being ripped off. This is a good thing.”