App prices to increase – auto-renewals to be hit

Anthony Caruana
13 October, 2015
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According to an email sent to developers, apps published in Australia, Indonesia and Sweden will have their prices hiked in response to changes in currency exchange rates.

App Store prices are set in tiers. In Australia the lowest cost apps are $1.29. The cheapest US apps are US$0.99. Applying current exchange rates (we used the XE currency app on iPhone for our checking) put the local pricing at $1.35.

Given the Australian dollar is tipped to lose some more value we would be surprised to see local pricing for apps jacked up to as much as $1.49 at the bottom level.

As Apple doesn’t change pricing in direct response to every move in exchange rates they need to take a financial position that covers them in the event of potential future falls.

We’ve contacted Apple for an official statement. Nothing has come through yet but we’ll provide further information as it comes to hand.


2 people were compelled to have their say. We encourage you to do the same..

  1. Philip says:

    Apple have already told us they have added a new lower tier for AU if we want to choose it for the home market.

    Philip a caballero
    Apple Developer

  2. CSullivan says:

    Noticed a considerable price increase for MacBook Pros on Apple Store Australia but can’t find any announcements regarding this?

    Was looking to buy a custom order 15″ and checked the price last month, went to place my order this month and now several hundred $$ more for a product that was released 2013… Even with currency rate fluctuations, why increase such an outdated product by so much? Not a chance I’m ordering now.

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