Android tablets beating out iPad in business and IT: Report

Katherine Noyes
18 June, 2012
View more articles fromthe author

Apple’s iPad may still be considered the king of tablets in many quarters, but new research data casts a shadow of doubt over how long that will continue.

In fact, a full 44 percent of first-time tablet buyers in business and IT plan to purchase an Android device in the upcoming 12 months, compared with just 27 percent planning to go with an iPad, according to a new study from IDG Connect (IDG Connect is part of the International Data Group (IDG)).

“The rise in tablet usage and increasing prevalence of BYOD is set to have a fundamental impact on IT and business over the next few years,” editor at IDG Connect, Kathryn Cave said in a press release announcing the results. “These findings signify changes in work mobile consumption and market leadership in the tablet arena.”

Only Three Percent Opt for Windows 8

To conduct its research, IDG Connect recently surveyed 3,124 IT and business professionals around the globe.

Seventy-one percent of respondents said they already own a tablet and 51 percent of those reported having an iPad, IDG Connect reported.

For future purchases, though, Android was clearly the preferred choice, with 44 percent of respondents saying they’d choose a device that uses the Linux-based operating system. Only three percent of respondents said they’d opt for Windows 8 and 21 percent said they weren’t sure.

Global Variations

The research results are even more interesting when broken down geographically.

In Africa, for instance, 44 percent indicated they’d choose an Android tablet, compared with only 21 percent planning to buy an iPad. Similarly, in Europe, only 23 percent of new buyers said they plan to buy an iPad, compared with a full 49 percent who have set their sights on an Android tablet.

In Australia/New Zealand and North America, interestingly, the data showed the lowest preference for Android tablets, with only 35 percent of those in Australia/New Zealand and 30 percent of North American buyers choosing them over iPad.



4 people were compelled to have their say. We encourage you to do the same..

  1. cozza says:

    Katherine Noyes ? Really and after Rob Enderle earlier in the year.

    I’d suggest reading a few Macalope skewerings of Katherine’s articles on your U.S. sister site. When I see this sort of stuff on Macworld Australia it reinforces my decision not to renew the dead tree subscription. Makes me also wonder about whether I should go ahead with the iPad subscription I had planned. I have no problem with seeing information regarding competing products on Macworld. I do have a problem when the reports are from “authors” with an agenda and have been repeatedly proven to be just plain incorrect.

  2. Macworld Australia Staff says:

    Thanks for the response Cozza, we will take your comments on board.

  3. Mel says:

    In contrast Changewave reports that 73% of those professional users planning to buy a tablet in the next 3 months will get an iPad while 8% will get a Kindle Fire and only 6% a Samsung Galaxy Tab.

    In addition, Good Technology reports that 97.3% of business tablet activations are the iPad.

    Given this sort of evidence, I think I would trust IDC’s prediction of continuing iPad dominance rather than IDG’s completely contrary survey.

  4. Tony says:

    +1 Cozza.

Leave a Comment

Please keep your comments friendly on the topic.

Contact us