Android devices ‘control smartphone market’

Macworld Australia Staff
16 July, 2012
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Android control more than half the smartphone market in Australia, the US, Great Britain, Germany, France and Spain, according to recent research findings.

Data from Kantar Worldpanel ComTech states Android sales have risen 64 percent from June 2011 to June 2012 while iPhone sales have dropped by 17 percent in the same period. Currently Android holds 56.9 percent of the smartphone market while Apple’s iPhone holds 30.5 percent.

In the US Apple’s smartphone rose to 37.4 percent of the market, while Android dropped from 57 percent to 50.2 percent of smartphones owned.

With the large number of Android devices on the market and the range in handset prices, Kantar Worldpanel ComTech believes the affordability of Android devices has contributed to the rise in market share.

“We are seeing much of the Android sales growth being driven by consumers trading up from feature phones to smartphones. Android handsets currently offer an easier platform to enable these consumers to upgrade, as many first time smartphone consumers state ‘price of handset’ and ‘multimedia capabilities’ as their main reason for choosing an Android device,” KWCT’s consumer insight director, Dominic Sunnebo, told website Mobile Entertainment.

In Spain Apple has only 3.2 percent of the smartphone market, with Android devices rising from 41.3 percent market share in 2011 to 84.1 percent in 2012.

In separate research findings from Nielson, two-thirds of new mobile phones in the US are smartphones with 85.1 percent of smartphones owners preferring Android (51.8 percent) or iOS (34.3 percent).


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