Analyst suggests Apple TV to be named iPanel; iTV is a no go

Macworld Australia Staff
7 April, 2012
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Jefferies analyst Peter Misek thinks Apple will launch a smart TV in the fourth quarter, but he doesn’t think that Apple will call its smart television the iTV. Misek is suggesting that Apple’s rumoured television should instead be called iPanel.

The Apple TV device was called iTV when it was first unveiled by Apple, but the name was changed prior to launch.

Misek’s reasons for dismissing the name iTV is because a UK TV channel has the same name. He says “Recent checks” suggest ITV will not sell its rights to the name, which it holds globally. Although he admits, “They may be just negotiating”, as reported by Barrons.

Back in February our sister publication Macworld UK reported that the chief executive of ITV had written to Apple warning them not to use the name.

Misek suggests that iPanel would be a better name are as it would be so much more than a TV. “It is a display, gaming center, media hub, computer, home automator, etc.” The iP would be consistent with Apple’s other products – iPhone, iPod, iPanel.

“We believe Sharp and Apple have modified the IGZO (indium, gallium, zinc) technology to make much-improved HD displays. The Sharp relationship will enable Apple to diversify away from Samsung and gain additional display capacity with leading-edge technology.”

Misek also notes that satellite images show that Apple has doubled the size of its data centre in North Carolina. He says “We believe that a doubling of the data center could only be driven by providing extensive video services for consumers.” It is known that Apple plans to build a 4.8-megawatt fuel cell facility in North Carolina.

Misek predicts a Q4 introduction of iPanel.


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