Analyst: ‘iPad mini is competition’s worst nightmare, particularly for Windows 8′

Ashleigh Allsopp
5 November, 2012
View more articles fromthe author

Apple’s iPad mini could spell trouble for Windows 8 devices, an analyst has said.

Sterne Agee analyst Shaw Wu said in a note to investors on Thursday: “We continue to believe that the iPad mini is the competition’s worst nightmare and will likely slow down the adoption of competitor tablets.”

Competitors include Amazon’s Kindle Fire HD and Google’s Nexus 7. “In particular, we believe this could end up being a very tough season for Windows 8,” Wu said, referring to the newly launched operating system from Microsoft.

Wu specifically mentions the price tag of the iPad mini in comparison to its competitors. While Apple’s 7.9in tablet is more expensive than Amazon and Google’s offerings at $249, Windows 8 devices are expected to be more expensive. Microsoft’s 10.6in Surface RT tablet is already “arguably overpriced” said Wu, referring to the device’s $559 starting price.

Experts couldn’t seem to agree on a price point for the iPad mini ahead of its announcement, with some predicting prices as low as $300 and others guessing more than $400. “This controversy reminds us of what happened with iPod mini and iPod nano,” said Wu. “Both predecessors were criticized as being overpriced but when on to do much better than expected. They key reason being high quality at a reasonable price and we see something similar here.”

The iPad mini went on sale this morning, greeted by much smaller queues than previously seen at new Apple product launches.

Piper Jaffray analyst Gene Munster has predicted that Apple will sell 1.5 million iPad minis this weekend, half the amount of iPad 3 units that were sold within the same space of time following its launch. Munster thinks that iPad mini adoption will pick up as consumers discover the benefits of a smaller form factor, though.


4 people were compelled to have their say. We encourage you to do the same..

  1. Bill says:

    I hope this is a joke….the ipad mini is nothing more than glorified ipod touch.

  2. fosters says:

    Really? iPad mini is a slightly smaller iPad…hardly revolutionary. Yet Win8 tablets are brand new to the market. Its far more likely that Win8 tablets are the iPads worst nightmare, and that apple will see their sales stolen.

  3. Osiris says:

    Smaller version of an already overpriced Ipad, versus w8 that is enhanced for tablets OS, that allows more productivity on the go. W8 isnt just for consumption of media but can create it too, even the crappy rt version. The mini ipad isnt even worthy to compete on the same ground as w8. Same old OS, crappier screen, worse processor etc, idk why people event went out to buy it.

  4. Steve says:

    Revolutionary? we know its not revolutionary its evolutionary, people like the 7″ form factor so Apple made it. As for revolutionary a 10″ tablet WOW thats revolutionary i havent seen one of them before, what is it 2.5 years late. Isn’t w8 an evolution of w7?
    Everything ive read about the surface, slow browsing speed, no apps really makes me want to rush out and buy it.
    Why cant Microsoft just get something right for a change instead of just rushing to market with crippled goods?

Leave a Comment

Please keep your comments friendly on the topic.

Contact us