Amazon ‘opening retail store’

Jonathan Stewart and David Price
7 February, 2012
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 The world’s largest online retailer, Amazon, is reported to be in the process of
opening a retail store in Seattle in the coming months.

Citing “sources close to the situation”, the Good Ereader blog believes
Amazon will focus upon “books from their growing line of Amazon
Exclusives and selling their e-readers and tablets” in a small, “high
margin and high-end item” store.

Amazon’s headquarters is based in Seattle and would provide a perfect
trial location for Amazon to see how profitable a walk-in store would

Amazon, synonymous with e-readers and transportable libraries through
the success of the Kindle and recently the Kindle Fire; and with
reported earnings of US$177 million in the final quarter of 2011, Amazon
have built an ever-growing, dedicated following.

Good Ereader believes the Seattle store “will give customers a way to
buy physical books” and “sample ebooks via Wi-Fi” while at the store,
an attraction that many Kindle users will take the time to experience.

Kindle e-readers will be available along with a variety of cases and
accessories, which will enable customers to handle a product before
they buy, removing one of the downsides to shopping online.

A retail store will mean higher taxes for Amazon products on display,
with customers used to low-taxed items, customers may choose to
continue shopping online.

After taking readers away from bookstores, it will be interesting to
see how they advertise, design and promote their new store because of
the closure of bookstores such as Borders, and to see how successful
it will be.

One Comment

One person was compelled to have their say. We encourage you to do the same..

  1. Robert says:

    wow amazon opening stores while everyone else is closing em down

    amazing amazon is all i can say

    iPhone cases from $12.95

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