ACCC: Promotion of Apple’s iPad “4G” misleading

Macworld Australia Staff
27 March, 2012
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The Australian Competition and Consumer Commission (ACCC) will be taking Apple to court for misleading claims about Apple’s new iPad and it’s ability to connect to the 4G network.

ACCC said it would make an application to the Federal Court against Apple Pty Ltd and Apple Inc in Melbourne tomorrow at 9:30am for alleged contraventions of the Australian Consumer Law (ACL).

“The ACCC alleges that Apple’s recent promotion of the new “iPad with WiFi + 4G” is misleading because it represents to Australian consumers that the product “iPad with WiFi + 4G” can, with a SIM card, connect to a 4G mobile data network in Australia, when this is not the case,” it said in a statement.

“Consumers who have purchased or are considering purchasing an “iPad with WiFi + 4G” should ensure that they have a proper understanding of the mobile data networks which this iPad can directly access by a SIM card, it said.

The ACCC is seeking final orders including injunctions, pecuniary penalties, corrective advertising and refunds to consumers affected.



2 people were compelled to have their say. We encourage you to do the same..

  1. Mac Monk says:

    What a complete waist of time and taxpayers money. If you bought it expecting it to connect to 4G, you are just a damn idiot. There was plenty of media coverage explaining the differences. Ironically the down/up load speeds are considerably faster anyway.
    Instead they should target Telstra’s advertising of 4G as you need to be 50cm from the tower to get it!

  2. Ben Toscano says:

    Surely Apple’s lawyers will state the fact that it CAN connect to 4G networks; not Apple’s fault if there’s none around.

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