The ABC has released an app version of its popular catch-up TV service, iview. To coincide with the release, the service has also had a rebrand, with a contemporary new look (and lowercase V), though it’s still Flash-based on a Mac or PC for those hoping for a complete overhaul.
The iview app boasts access to more than 160 programs in December alone from ABC1, ABC2, ABC3, and ABC for KIDS. The app also features live streaming of ABC News 24 and has exclusive content on occasions.
The app includes a Watchlist that lets you bookmark a series to follow, and sends you push notifications when new episodes become available. The official press release also says that the app will support AirPlay so you can watch iView via the Apple TV – however, it notes “AirPlay is currently only available for Apple produced apps, but is expected to be released for wider use soon”.
“2011 will be the year of mobile television in the truest sense. Audiences now expect choice and ABC TV is setting the national benchmark in delivering it to viewers,” said ABC’s director of television Kim Dalton. “We have a wonderful slate of programming for 2011, and through ABC iview, it will be the most accessible content in the country.”
ABC iview has doubled in usage over the past year with an average of around 600,000 monthly unique viewers. In August, the service delivered 3.2 million plays of programs.
You can download the ABC iview app for free from the Apple App Store. It requires an iPad running iOS 3.2 or later.